We built the app we couldn't find.

The idea started simple. I was in a long-distance D/s relationship as a Dominant and wanted a decent way to send tasks to my partner.

I tried everything out there. The main option was Obedience App, which has a million-plus installs and basically owns the space. But after a few weeks, the problems were obvious. It's built around habits. Recurring routines. Which is fine... but D/s isn't just habits. It's tasks. "Write me a reflection on last night." "Wear what I picked out today." "Research three restaurants for our date." Those aren't habits. They're moments.

The gamification was also an afterthought. There was tracking but nothing that made it feel good to use. Nothing that hit the same way a game does when you level up or unlock something.

So I built SubTasks.

But the more I looked around, the bigger the problem was. It's not just task apps. If you look at the alternative lifestyle space broadly — BDSM, polyamory, swinging, all of it — the apps and websites are just bad. Ugly interfaces that look like they were built in the 90s. Questionable security for some of the most sensitive data a person can share. UX that feels like nobody who made it ever had to use it.

Mainstream apps figured out years ago that good design builds trust, that security is a feature, that the experience matters as much as the functionality. None of that has made it to this space. There's a massive opportunity to take those learnings and build something people in these communities actually deserve.

That's what SubTasks is trying to be. Not just a better kink app, but proof that this community is worth building real software for.

The first version was rough. But people found it, tried it, and kept coming back. A year later it was on Android, used by couples across a lot more dynamics than I'd originally imagined: queer, poly, long-distance, 24/7, casual. The app doesn't care who's in charge or what your dynamic looks like. It just helps you build something that works.

In February 2026, SubTasks launched on iOS. It's now fully cross-platform.

It's totally free right now. No ads, no tracking, no investors asking uncomfortable questions about monetization. Just the app.

— Rob